Tasked with helping to create the promotional launch for Wrigglies newest gum "5". Each of the three flavors represented a different sense. Blue - touch, Green - sight, Red - sound. Delineated spaces and objects where used to showcase how Wrigglies 5 gum would stimulates all of your senses. Activations included a VIP music stage, sensory bus tour, and a POP gum display for nightclubs and boutiques.