Cottonelle's "Be Kind to your Behind" campaign was all about self-care and treating yourself right. Cottonelle sought to create an campaign where people could relax. To accomplish this we created an activation inside a working city bus and transformed it into a Cottonelle spa getaway. Pond stones with paper flowers, soft pillow end tables, yoga demonstration, soothing music, padded suede walls, and fabric lined ceiling lights. Visitors concluded their visit by sitting with one of Cottonelle's Golden Lab puppies for a photo opportunity.