Apple

"Abridged" Fixtures Programs

I designed fixtures programs for: carrier partners, premium resellers, channel retail, grocery, consumer electronics + music, and Apple Shops. Programs ranged in size from custom one-offs to global mass manufactured executions.

Fixtures were developed and localized with cultural nuances for global markets. Fixtures were manufactured in Mexico, Brazil, Germany, Japan, China and USA depending on cost, shipping logistic, and factory capabilities.