Brand Identity and Launch Kit

SISU is definded as the special strength, determination and resolve to overcome despite adversity. SISU's go market strategy included a layered sales case including iPad with audio presentation, a custom ammo box, and modular tabletop SISU watch platforms. Each item draws from an “aggressive in the face of adversity” aesthetic. 

“At almost 1 pound in weight, this steel beast is a hell of a watch and wrist statement. Half of you are gonna love it and the other half are undoubtedly going to complain in some manner about the size. The first half loves hearing that from the second half." - Ariel Adams