Influencers were invited to participate in the Mercedes Benz BlueTec test drive event. Mercedes wanted to showcase their newest hybrid vehicle's capabilities with a curated test drive track and elevated pop-up activation. Visitors took turns driving around two different tracks featuring obstacles to showcase the practical applications and maneuverability of Mercedes BlueTec. While waiting their turn to test drive, visitors could gather inside and enjoy the event's interior space to relax and learn. They offered hospitality food service, a kids Blue Man Group play area, an on site financial advisor, and digital touch tables for visitors to learn about emerging Microsoft technologies.