Alltel is all about fun. Having fun and poking fun at the competition's monochromatic rigidity. Alltel wanted to create a mobile event as a digital playground with activities for visitors to interact with. Activities like: A game area featuring a working Pac-Man game, a music area allowing visitors to play and download music to their phones, and a specialist bar offering plan, services and tech advice to visitors. At night the bar and truck bed transformed into a DJ booth and dance floor  giving visitors the chance to "Come and get your love."